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IP Communications, Converged Applications and Retail Solutions

Customer Needs

Today’s retailers are increasingly focused on enhancing the shopping experience for customers. To successfully compete, managers are re-examining store infrastructures to determine how to boost productivity and cost-effectively improve communication. Organizations are looking for technologies that facilitate effective collaboration by breaking
down distance barriers with new ways to share information and enhance discussions, leading to better decisions, interactions, and business growth.

Key Challenges and Trends

  • Intense competition driven by the rise of discounters and expansion of global retailers.
  • Thin and declining profit margins
  • Stagnant same store sales
  • Need to provide new sources of revenue and value added services
  • High Operating Costs
  • Push to increase employee productivity and product knowledge
  • Declining customer loyalty and increasing customer expectations

What Retailers want and need

Retailers are looking for solutions that help streamline business operations, improve supply-chain visibility, accelerate decision-making, and enhance the customer experience. Retails are also looking for ways to improve communications internally, between retail outlets and with customers to increase the organizations ability to sell.

  • Increased revenue
  • Cut operating costs
  • Improve productivity
  • Meet or exceed customer expectations
  • Improve supply chain visibility

Aggressive retailers are investing in Collaborative Communications to facilitate improvements in store operations and enhance connections between stores, headquarters, and customers, while reducing costs.

Cistera Converged solutions for Healthcare enhanced the IP Communications platform by providing key functional elements.

How Cistera help Retailers

Cistera offers a full Retail Solution that greatly improves the ability of retail stores to respond to customer needs. By transitioning to an IP enabled Telephony solution, the traditional features they have come to expect, such as Call Park and Pick, Two Way Radio Communications can be enhanced to improve staff productivity, reduce customer wait times and increase revenues.

Cistera Converged solutions for Retailers enhanced the IP Communications platform by providing key functional elements.

Cistera Key Functionality

  • CentraMail - Unified Messaging
  • QuickConference - IP Conferencing
  • RapidBroadcast - Broadcasting Solutions including Intercom, Hoot and Holler, Multicast Whisper.
  • QuickRecord - Personal Dictaphone with Podcasting and Transcription Players.
  • CallCenterRecord - Adhoc and Continuous Recording, e911 Recording
  • LandMobileRadioConnect - Land Mobile Radio Integration
  • VirtualDirectory - Medical Directory Integration

 

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Customer Experiences

" Not only has the Cistera ConvergenceServer performed flawlessly in our current Cisco VoIP implementation, the level of customer service and technical support has been superior "

James Burton,
Systems Administrator,
FastSigns Corp

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